Sunday, October 28, 2012

Cautious...or risk taker?


Our ad. in Luxe Interiors+Design and in Rolls Royce Bi-Centenial book


When budgets are tight, it is really a tough decision to either go forward and invest in marketing and advertising, or sit tight and be cautious. I guess, I am more of a risk taker in my personal and professional life, and I chose at a time when business is the most challenging and tough, to expand the brand, invest in advertising, marketing, added an experienced  sales and marketing director to our team, who will be calling on architects, designers and  project specifiers for the hospitality industry.



The process of expanding the Interieurs brand, which is known for its industrial chic furniture and style,  was first to relocate  our New York hip Tribeca location to a contemporary 2 story space with outdoor terrace in the heart of the design District, on 58th by the D and D building. That was quite a risk and our clientele espressed really strong reactions to the move. However, I felt the brand was getting too locked into a specific look.

Did I make the right decision? ... I will find out. All I know is that I am more scared of inertia than being bold.


To describe Interieurs in 3 words...Modern...Global...Eclectic. 

I took a gamble and played our ad campaign (as seen above) on the modern luxurious side of Interieurs. We will also participate in Designing Greenwhich in early November and our booth  will be curated with furniture and lighting reflecting my vision of modern  eclectic.




I also display our antique and industrial pieces on  First Dibs, as seen above. We are actually in the process of changing our store front . I put together an advertising plan to give our first Dibs store front more visibility. I chose a mix of our latest lighting collection , the Simon Collection (introduced in my previous post) and my newest designs, contemporary Wave bench, the Xander sofa and the Ethiopia inspired Kamara buffet


Below is the ad campaign currently running on First Dibs. I would love to hear your opinion..










A Bientôt,

Francine


12 comments:

  1. I think the merchandise is very handsome, you can only try in this crazy market. Your Damned if you do and damned if you don't. No fear you will come out on top. Happy Holloween.
    I am sick of leaves..
    yvonne

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  2. Francine-
    The ads are perfect! I love the light and design!
    I don't believe you can maximize your income without spending money, so I say take the risk.
    Happy Monday.
    Teresa
    xoxo

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  3. Oh Francine, I hear ya about making these important financial moves, but on my end, it is on a much smaller scale. Nonetheless, it is always a risk and does require fight or flight mode!!!!! Your interiors are just gorgeous and I wish you SO MUCH SUCCESS! Thank you for visiting today; I am late on posting my new post due to being extremely busy launching off my art here locally. I am selling to local retailers but I think that I am really after the LOCAL EXPOSURE and continuing to sell on line for the maximum profit.

    How lucky you are to be able to look up into the sky and even sleep outside if you wish! Keep looking up and I hope and pray that everyone out there on the east coast is clear from any harm with this storm! Be well, Anita

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  4. Francine - I love how you take risks with business and in life. It's what makes who you are, which is reflected in your showroom; the pieces you choose and the people that create them. What I like about your ads is they are simple and draws your attention to the one item you are featuring. You eye can settle on that piece and study it. I find it hard to believe that what ever you do, would not be successful. I hope you are riding out Sandy safe from harms way today.

    All the best to you, x

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  5. I think your risk taking will pay off - beautiful, beautiful pieces! I am in love w/those tow side by side chairs and every piece of lighting you showed.

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  6. I admire your passion AND bravery. that first image is breathtaking. I look forward to seeing your spot on first dibs.

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  7. Francine, I love your boldness...! It is the vendors that stay visible that get my attention.

    I hope you have survived the storm... my prayers to all those affected.

    Terri

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  8. Love it... the adds are wonderful...as is your new showroom... I loved it... :) xv

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  9. Francine I know that I am a risk taker. through several surgeries this year I lost my passion for painting; however, could not stand the thought of doing nothing. I continue to support the arts, artists, and artisans!

    I really respect you for going with your inner voice in spite of the risks; and in the end I believe it be be a wise choice!

    xoxo
    Karena
    Art by Karena
    2012 Artists Series

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  10. Oh and Francine as always the images of your showroom and marketing are fabulous!

    xoxo
    Karena
    Art by Karena
    2012 Artists Series

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  11. No matter what you call it, it is all gorgeous... it is a changing marketplace but you always manage to bring something fresh, that is the secret.

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