Our ad. in Luxe Interiors+Design and in Rolls Royce Bi-Centenial book
When budgets are tight, it is really a tough decision to either go forward and invest in marketing and advertising, or sit tight and be cautious. I guess, I am more of a risk taker in my personal and professional life, and I chose at a time when business is the most challenging and tough, to expand the brand, invest in advertising, marketing, added an experienced sales and marketing director to our team, who will be calling on architects, designers and project specifiers for the hospitality industry.
The process of expanding the Interieurs brand, which is known for its industrial chic furniture and style, was first to relocate our New York hip Tribeca location to a contemporary 2 story space with outdoor terrace in the heart of the design District, on 58th by the D and D building. That was quite a risk and our clientele espressed really strong reactions to the move. However, I felt the brand was getting too locked into a specific look.
Did I make the right decision? ... I will find out. All I know is that I am more scared of inertia than being bold.
To describe Interieurs in 3 words...Modern...Global...Eclectic.
I took a gamble and played our ad campaign (as seen above) on the modern luxurious side of Interieurs. We will also participate in Designing Greenwhich in early November and our booth will be curated with furniture and lighting reflecting my vision of modern eclectic.
I also display our antique and industrial pieces on First Dibs, as seen above. We are actually in the process of changing our store front . I put together an advertising plan to give our first Dibs store front more visibility. I chose a mix of our latest lighting collection , the Simon Collection (introduced in my previous post) and my newest designs, contemporary Wave bench, the Xander sofa and the Ethiopia inspired Kamara buffet
Below is the ad campaign currently running on First Dibs. I would love to hear your opinion..
A Bientôt,
Francine
Posts
I think the merchandise is very handsome, you can only try in this crazy market. Your Damned if you do and damned if you don't. No fear you will come out on top. Happy Holloween.
ReplyDeleteI am sick of leaves..
yvonne
Francine-
ReplyDeleteThe ads are perfect! I love the light and design!
I don't believe you can maximize your income without spending money, so I say take the risk.
Happy Monday.
Teresa
xoxo
Oh Francine, I hear ya about making these important financial moves, but on my end, it is on a much smaller scale. Nonetheless, it is always a risk and does require fight or flight mode!!!!! Your interiors are just gorgeous and I wish you SO MUCH SUCCESS! Thank you for visiting today; I am late on posting my new post due to being extremely busy launching off my art here locally. I am selling to local retailers but I think that I am really after the LOCAL EXPOSURE and continuing to sell on line for the maximum profit.
ReplyDeleteHow lucky you are to be able to look up into the sky and even sleep outside if you wish! Keep looking up and I hope and pray that everyone out there on the east coast is clear from any harm with this storm! Be well, Anita
Francine - I love how you take risks with business and in life. It's what makes who you are, which is reflected in your showroom; the pieces you choose and the people that create them. What I like about your ads is they are simple and draws your attention to the one item you are featuring. You eye can settle on that piece and study it. I find it hard to believe that what ever you do, would not be successful. I hope you are riding out Sandy safe from harms way today.
ReplyDeleteAll the best to you, x
I think your risk taking will pay off - beautiful, beautiful pieces! I am in love w/those tow side by side chairs and every piece of lighting you showed.
ReplyDeleteI admire your passion AND bravery. that first image is breathtaking. I look forward to seeing your spot on first dibs.
ReplyDeleteFrancine, I love your boldness...! It is the vendors that stay visible that get my attention.
ReplyDeleteI hope you have survived the storm... my prayers to all those affected.
Terri
Love it... the adds are wonderful...as is your new showroom... I loved it... :) xv
ReplyDeleteFrancine I know that I am a risk taker. through several surgeries this year I lost my passion for painting; however, could not stand the thought of doing nothing. I continue to support the arts, artists, and artisans!
ReplyDeleteI really respect you for going with your inner voice in spite of the risks; and in the end I believe it be be a wise choice!
xoxo
Karena
Art by Karena
2012 Artists Series
Oh and Francine as always the images of your showroom and marketing are fabulous!
ReplyDeletexoxo
Karena
Art by Karena
2012 Artists Series
No matter what you call it, it is all gorgeous... it is a changing marketplace but you always manage to bring something fresh, that is the secret.
ReplyDeleteLOVE your ad it's gorgeous!! xo
ReplyDelete