Brilliant! Genius idea!
A couple of days ago, I met my dear friend Suzanne at F A O Schwartz on our way to visit her friend's new apartment on Park. Fabulous apartment, a New York dream...
Suzanne was designing a muppet for my favorite little man in the world, her son Asher.
I was enthralled and felt as if I had entered a world of childhood characters, or Santa workshop and I so badly wanted to be a kid again. The concept is ingenious, clear and simple, pure marketing brilliance, one only has to look at the line of mothers waiting to create a Muppet to capture the success story of the Muppet Whatnot workshop.
First, you pick the Muppet body and then pick the eyes, nose, hair, outfit. I watched, mesmerized as Asher's Muppet was coming to life. If you are a proud mother of a toddler, happens to live or travel through New York City, this is a must!!
Asher's muppet: The Mad Doctor
The Mad Doctor going home
Get started, mothers, grandmothers, go for it and have a little fun,