Our ad. in Luxe Interiors+Design and in Rolls Royce Bi-Centenial book
When budgets are tight, it is really a tough decision to either go forward and invest in marketing and advertising, or sit tight and be cautious. I guess, I am more of a risk taker in my personal and professional life, and I chose at a time when business is the most challenging and tough, to expand the brand, invest in advertising, marketing, added an experienced sales and marketing director to our team, who will be calling on architects, designers and project specifiers for the hospitality industry.
The process of expanding the Interieurs brand, which is known for its industrial chic furniture and style, was first to relocate our New York hip Tribeca location to a contemporary 2 story space with outdoor terrace in the heart of the design District, on 58th by the D and D building. That was quite a risk and our clientele espressed really strong reactions to the move. However, I felt the brand was getting too locked into a specific look.
Did I make the right decision? ... I will find out. All I know is that I am more scared of inertia than being bold.
To describe Interieurs in 3 words...Modern...Global...Eclectic.
I took a gamble and played our ad campaign (as seen above) on the modern luxurious side of Interieurs. We will also participate in Designing Greenwhich in early November and our booth will be curated with furniture and lighting reflecting my vision of modern eclectic.
I also display our antique and industrial pieces on First Dibs, as seen above. We are actually in the process of changing our store front . I put together an advertising plan to give our first Dibs store front more visibility. I chose a mix of our latest lighting collection , the Simon Collection (introduced in my previous post) and my newest designs, contemporary Wave bench, the Xander sofa and the Ethiopia inspired Kamara buffet
Below is the ad campaign currently running on First Dibs. I would love to hear your opinion..